Tecate:
"I'm sure you have all heard about the Tecate billboard ads with the tag line: 
"Finally, a Cold Latina." (Wow, advertisers finally learn how to address us ~ "Latinas," not "Latino Women," not "Hispanics," not "Latins," and this is what they do with their newfound knowledge?"
http://sensoryoverload.typepad.com/sensory_overload/2004/05/stereotyping_is.html
bravenet.com